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Vital Juice

Vital Juice

Wellness

November 14, 2011

Heaven Scent

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It's like Willy Wonka's world, without the calories! Photo by Wire Image

Follow your nose to this pop-up.

You may want to close your eyes for this exhibit. Take a deep breath. And sniff.

This is Sephora's Sensorium, a limited-time interactive pop-up that will guide you through the mysterious world of scent. Prepare to go far beyond the world of scratch n' sniff. Would you be brave enough to wear perfume with this rare ingredient? Or lose your sense of smell in the close-quarters "Sensory Deprivation Booths?" What about discovering deep-seated feelings in the "Lab of Emotions," or experiencing dream-inspired scented videos?

Our favorite part was the fragrance bar where we blind-sniffed popular fragrances, including a few celeb scents, to figure out our preferences based on emotion, not brand names. Here's the one that hit the right notes for us.

See this video for a whiff of what it's like.

Sniff it out.

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Through November 27, 414 W. 14th St., 877-SEPHORA, MAP