Liz Steger

This guilt-free treat will make you melt.

In the cold world of frozen desserts, Mr. Ice Cream and Ms. Fro-Yo schemed about the new guy in town, Fruizo:

Mr. Ice Cream: We can't compete with Fruizo's natural recipe.

Ms. Fro-Yo: Don't get soft on me. What is he, anyways?

Mr. Ice Cream: Fruizo is real fruit in soft-serve form. He's already won over the fat-free, sodium-free, gluten-free and non-dairy folks, and he has a cadre of 24 natural toppings--coconut, granola and carob chips.

Ms. Fro-Yo: Yeah, but can he pull his own weight?

Mr. Ice Cream: A 4-oz serving has fewer than 100 calories. He was co-created by fashion model Lauren Browne. But we have a chance: Fruizo is available only at newly-opened Simply Peeled.

Ms. Fro-Yo: Seems like his banana, mango and strawberry varieties are a force to be reckoned with.

Fruizo is dangerously delicious.

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