A funky London makeup line lands in NYC.

For the Topshop set (isn't that all of us?), we've discovered something else you just might fancy.

From across the pond comes Illamasqua, an edgy line of makeup with a heart of gold. (The never-tested-on-animals brand also supports worthy causes.)

Currently, it's sold only at Sephora Times Square, but the Brit hit (Sienna Miller's a fan) will be making an appearance at 26 more Sephora stores by October. We braved the midtown madness and went barmy for these finds:

• Eye-catching Nail Varnishes ($14) help you make a bold statement. Try the daring hues on your tootsies if you just want to dip your toe in the trend. 

• Eye Liner Cake ($21), a pressed-powder product, lets you create a dramatic look. 

• Lightweight Liquid Metal ($24; pictured) adds shimmer wherever you need it: on your eyes, cheekbones, or body. Go for the gold!

Know a beauty junkie? Send her this scoop. Brilliant!